The birth of HYGINATURE
Created in 2024, Hyginature is a French brand founded by Younes Makhlouf, originally from the Pyrénées-Orientales.
Growing up in this region rich in nature, surrounded by mountains and beaches, Younes quickly discovered the pleasure of living in harmony with nature and the importance of preserving one's hygiene in the great outdoors.
Because yes, maintaining good hygiene outdoors can be a challenge. After a hike, a day of camping, or a walk with your dog or horse, staying clean and fresh is often difficult. The lack of running water and suitable products can turn a great adventure into an uncomfortable experience.
Today, Hyginature is responding to this need and offering practical solutions to preserve your outdoor hygiene.
Vision
Younes Makhlouf's vision for Hyginature is to become the global leader in outdoor hygiene solutions , offering innovative and practical products.
“I aspire to improve the experience of those who love to explore nature, ensuring they can do so in complete cleanliness and comfort.”
Younes Makhlouf
Assignment
The Hyginature family's mission is to provide innovative and practical hygiene solutions for our outdoor enthusiasts, allowing them to enjoy nature while staying clean and comfortable.
“Our family is committed to designing quality, easy-to-use products while minimizing our impact on the environment.”
The Hyginature team
Value
We are guided by fundamental values that shape the way we act and think:
Positivity: This means we strive to transform negative situations into positive opportunities, every day.
Kindness: This means that kindness is at the heart of everything we do. We sincerely care about others, our customers and our community.
Transparency: This means that we believe in the importance of transparency in all our actions and communications. We are open, honest and authentic.
Customer satisfaction: This means that the satisfaction of our customers is our top priority. We are committed to serving them with excellence and exceeding their expectations at every opportunity.
